Overview

Zave.it’s record-breaking journey from concept to 300,000 app users in 3 months.

Zave.it came to us with a bold vision: to revolutionize the cashback experience with a fresh, young, and modern app that would appeal to users across Germany. In just 3 months, we took Zave.it from concept to market-ready, launching one of Germany’s most successful cashback apps.

Users within first 3 months since launch: 300k+
From early app drafts to launch: 3 months
From 6500+ App Store reviews: 4.8/5.0 rated

"We set new launch records in Germany. DesignMe's super modern and user-friendly design for zave.it was a key factor in the app’s extremely warm reception. Our app received 200,000+ sign ups within the first month, it was a huge success."

Dominik OppeltCEO of zave.it

Services used

ClientZave.it

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Year2023

About the project

Zave.it is a German cashback app. Shoppers get money back on purchases at partner shops and can pass part of it on to a creator they follow, and later to NGOs, clubs and projects.

Dominik Oppelt and the YouTuber Dave launched it in autumn 2023. We designed the brand, the mobile app, the web app, the creators’ dashboard and the website, from the first app drafts to launch in three months. In August 2025 the Berlin company Almedia acquired Zave.it.

Client: Zave.it
Industry: Consumer fintech, cashback app (Germany)
Services: Brand identity · Logo · Mobile app design · Web app design · Creator dashboard · Website design
Timeline: 2023 to 2025

The challenge

Cashback apps already existed in Germany. Zave.it wanted one that felt fresh, young and modern, built around the creators its users already follow.

Two audiences: Shoppers want money back with no effort. Creators want to see what their community brings in and to thank them for it.
Many flows: Onboarding, deals, rewards, payouts, creator support, coupons and support all had to fit one simple app.
Three months: From the first app drafts to an app ready for launch day.

We mapped every flow in one Figma file, from onboarding and interests to deals, rewards, spin the wheel and the coupon buying flow.

The logo

The logo is a Z built from arcs and diagonals on a construction grid, simple enough to work as an app icon.

Next to it, a deep green carries the money: the wallet, cashback figures and highlights across the app and the website.

Saving and investing

We also designed an investing feature: pockets for savings, pocket money or ETFs, each with its own return, and a choice between classic and sustainable investments.

Investing screens: My Pockets with returns, Create a new pocket with classic or sustainable investment, and naming a pocket

For creators

Creators got their own web dashboard: revenue and their share of it, top supporters, a QR code and link to share, and a media kit to download.

Shoppers choose which creators they support and how much of their cashback each one gets. For streams, Spin the Wheel picks a random supporter live on Twitch, and new creators set up a public profile in three steps.

Creator dashboard on the web: total revenue, revenue share, total supporters, a share link with QR code, top supporters and the media kit

Creator dashboard: Spin the Wheel, picking a random supporter from a Twitch account

The web app

Shoppers can use Zave.it on the web too, with the wallet, pending cashback, the creator they support and help in one profile.

The website and launch

The website introduces Die Spar-App der nächsten Generation: save around 5% on online purchases and support a favourite creator, an NGO, a club or a project.

Zave.it launched in autumn 2023. OMR reported 100,000 downloads in the first six hours and 350,000 after three months.