Brand identity

Brand identity built for the next stage

We design brand strategy, visual identity and guidelines for startups, scale-ups and enterprise teams: one system your whole team can use.

Designed brand identities for teams like

Selected work

Brands built for real launches, raises, and growth.

How we helped companies sharpen how they look and explain themselves across website, product, pitch and marketing.

The DesignMe brand sprints

From discovery to a new brand in 4 weeks or less.

The goal is simple: find the strongest direction fast, refine it properly, and turn it into a brand system your team can start using.

Brand discovery

Typical outputs:

  1. 01Brand discovery
  2. 02Brand audit
  3. 03Competitor review
  4. 04Brand mood and feeling
  5. 05Brand sprint priorities

Case log

Three rounds to find N3XT’s orange.

We argue our way to a direction, then test it against the alternatives. This is how N3XT’s colour and mark were decided.

Before any pixels
  1. Two sessions

    Two deep sessions with the founder, run as a story, not a lecture.

  2. Story first

    The customer is the hero and N3XT the guide, across market and brand.

  3. Market map

    Where N3XT sits among bank payments, wallets, cards and crypto.

  4. One line

    “Liberating money”: the line every later decision traces back to.

DecisionsN3XT, from stealth to launch
Decisions: N3XT, from stealth to launch
RoundWhat we testedDecision
First directionsAcid green and yellow: high energy, a clean break from fintechExplored
Colour testOrange head to head against blue, purple and dark greenOrange won
ToneThe original orange and a warmer one, side by side across the systemFinal tone set
LogoThe 3 inside the wordmark, then alone as an app icon and faviconStandalone mark
Identity systemWordmark, icons, type and usage rules for product, web and printRefined twice
Read the N3XT case study

What we deliver

A complete brand system, not just a logo.

Every brand identity project covers the parts your team uses every week, from the website to the next pitch deck.

  • Brand strategy and direction

    Positioning, audience, tone of voice and creative principles, agreed before any visual work starts.

  • Logo and visual identity

    Logo system, typography, colour palette, layout rules and the graphic language around them.

  • Brand guidelines

    Guidelines with real examples, so designers, marketers and agencies use the brand one way.

  • Website and product application

    How the brand shows up in hero sections, product visuals, UI, calls to action and proof.

  • Pitch decks and sales assets

    Investor decks, sales slides, one-pagers and launch collateral in the new identity.

  • Social and launch templates

    Reusable templates for announcements, campaigns, hiring posts and product updates.

Sprint options

Brand sprints designed to move fast.

Two sprint paths, depending on how much depth your brand needs.

Fast brand sprint

A focused identity sprint for teams that need to launch quickly with the digital essentials.

  • 1 focused brand discovery session
  • Lean positioning and visual direction
  • 3 visual identity directions + 3 refinement rounds
  • Core brand guidelines
  • Hero and product example mockups
  • Light social and launch asset examples
  • Source files, exports, and handoff notes

Extended brand system

A deeper sprint for teams that need stronger strategy, fuller docs and more applications.

  • 2 deeper brand discovery workshops
  • Full positioning and visual strategy
  • 3 visual identity directions + 3 refinement rounds
  • Full brand guidelines and documentation
  • Hero, product, pitch, and launch examples
  • Social, deck, sales, and campaign asset direction
  • Source files, exports, and full documentation

Why DesignMe

We design brands that work beyond moodboards.

Your brand does not live in a PDF. It has to hold up on the website, product, pitch deck, sales process and the next 50 things your team makes.

Built for digital products
We design brands that work on screens first: websites, product UI, decks and social, not only print.
Close to product and website
The same team designs websites and products, so the identity is tested on real pages before it is signed off.
AI-assisted exploration
We use AI tools for research, moodboards and early exploration, so we test more directions in the same time. Senior designers make the final calls.
Designed to scale
Reusable rules, components and examples, so the 50th asset looks like the first one.
Senior taste, practical system
A senior team sets the direction and builds a system your internal team can keep using after handoff.

Want more examples?

A few of our recent brand identities.

Brand identity showcase 1

Proof

Brand work backed by real launches.

  • 5.0/5

    Top rated agency on Clutch

  • 6 months

    From stealth to launch for N3XT

    A complete brand, a live product and an investor-ready story by launch day.

  • Since day 1

    Datawizz’s design partner

    Brand, website, pitch deck and marketing collateral, all on one identity.

  • 100+

    Design assets for Droxy

    A new brand identity, carried into the website and marketing assets.

  • 4 weeks

    Brand and website refresh for Spatial

    A refreshed visual language and a new product landing page, ready for launch.

  • 50+

    Tech brands trusted us

Tools and workflow

The tools change. The standard doesn’t.

We use whatever helps us move faster, explore better, and deliver a brand system your team can use properly.

Design

  • Figma
  • Photoshop
  • Illustrator
  • After Effects

Ai research + assets creation

  • Claude
  • Midjourney
  • ChatGPT
  • Gemini

Motion and 3d assets

  • Rive
  • Jitter
  • Blender
  • Spline

Collaboration

  • Slack
  • Notion
  • Loom
  • Google Meet

Testimonials

Words from the teams we’ve worked with

“Adrian is a phenomenal designer. He and the DesignMe team have shaped all the visuals for Datawizz, from brand and marketing collateral to our website.”

Seed raised by Datawizz
$12.5M
Google PageSpeed Insights score
99/100
Iddo GinoFounder & CEO

“DesignMe crafted our new brand identity, dynamic website with seamless animations, and top-notch marketing assets.

To launch the new Framer website
4 weeks
Design assets created
100+
Ali ElzeinCo-founder of Droxy.ai

“The team delivered under intense timelines and we launched our website on Product Hunt with confidence. It's been a pleasure working together. Thank you for all the effort!”

Product of the Week on Product Hunt
1st
To launch the new website
8 weeks
Suvrat BhooshanCo-founder and CEO

“Overall, they're an ideal partner for early-stage tech startups: easy to collaborate with, tech-savvy, modern in approach, and reasonably priced.

Max DavishCo-Founder and CTO

“Their versatility and expertise are unmatched. Working with DesignMe has been incredible.

Brooks GammillCo-Founder @RecruitU

More reviews onClutch (opens in a new tab)

Faqs

Questions about branding

Adrian

Still having more questions?

Send us what you’re building, what feels off today, and where the company is going next. We’ll help you map the right scope, team, timeline, and next steps.

What does a brand identity project include?

A DesignMe brand identity project includes brand discovery, positioning and visual direction, a logo system, typography and colour, brand guidelines, and examples on the website, product, pitch deck and social. The fast sprint covers the digital essentials; the extended system adds deeper strategy and more applications.

Can you refresh our existing brand instead of starting from scratch?

Yes. A brand refresh keeps what already works, such as the name, recognition and core colours, and fixes what feels dated or inconsistent. It is often the better choice for established companies with brand equity to protect.

How long does a brand identity project take?

A focused brand sprint takes about 4 weeks, from discovery to a brand system your team can use. A deeper identity with full guidelines and website, pitch and launch applications takes longer, depending on scope.

How much does brand identity design cost?

DesignMe brand sprints typically cost between $10,000 and $20,000. The price depends on the depth of the strategy and how many applications you need, such as the website, pitch deck, product UI and launch assets.

Do you work with startups or larger companies?

Both. DesignMe has designed brand identities for seed-stage startups like Datawizz and for Series A and B companies like Lightdash, Quadratic and N3XT. The process scales with the company: a focused sprint for a launch, a fuller system for a larger team.

Do you create brand guidelines?

Yes. Every DesignMe brand project ends with practical brand guidelines: logo usage, colour, typography, layout rules and real examples your team can copy, not a PDF that gets ignored after launch.

Can you design the website and pitch deck after the brand?

Yes, and that is often the best setup. The same DesignMe team applies the new brand to your website, product visuals, landing pages, investor and sales decks, and launch assets, so nothing gets lost in a handover.

Can you work with our in-house designers or marketing team?

Yes. DesignMe can lead the brand direction, support your in-house designers, prepare assets, or build a system your internal team keeps using after handoff.

You've reached the end, so now…

Tell us what you’re building.

We’ll help you map the right scope, team, timeline, and next steps.

Book a call