Audit sprint
Three days on your most important page, for teams that want a clear first move.
- Analytics and heatmap review
- Page and funnel walkthrough
- Prioritised findings
- One recommended change
- A test plan for it
Conversion rate optimisation
Stop guessing. Test what converts.
We find where visitors drop off, then design, build and A/B test fixes on your live site to lift your conversion rate. You keep only what wins.
Built by the team behind sites for
How it works
We read the Data to see where visitors leave, turn each fix into a Hypothesis, run a live Test and Roll out only what wins.
Demo requests are flat. Where are visitors dropping off?
- Reading the analytics and funnel data
- Watching session recordings on /demo
- Writing the hypothesis and success metric
- Building variant B of the demo form
- Running the test against the live page
Keep testingRoll out
Rolled out by you · Live
Results
What testing did for Seamless.AI.
A 130-page SaaS site with over a million users, redesigned page by page, every change tested against the live site.
3 days
Audit sprint to the first recommendation
+12.5%
A new headline against the original
+30%
Average lift in demo bookings
+11%
Conversion across the whole site
−20%
Bounce rate against the year before
Our CRO process
From a short sprint to a testing rhythm.
We start small and fast, earn the right to go deeper, then test page by page so every change has evidence behind it.
Days 1-3
Audit sprint
A focused look at your most important page and the story it tells, ending in one concrete change worth testing first.
Typical outputs:
- 01Page and funnel review
- 02Quick wins
- 03One recommended change
- 04Test plan for it
Week 1-2
Deep audit
Heatmaps, click maps, recordings, device splits and analytics events, page by page, to see where visitors leave.
Typical outputs:
- 01Tracking check
- 02Drop-off map
- 03Page-by-page findings
- 04Ranked opportunities
Week 2
Hypotheses
Each opportunity becomes a test: what we change, what should happen, the one number that decides it, and when we stop.
Typical outputs:
- 01Written hypotheses
- 02Primary metrics
- 03Guardrails
- 04Test roadmap
Week 3+
Build and test
We design and build the variants in your Framer, Webflow or code-based site and run them as A/B tests against the live page.
Typical outputs:
- 01Designed variants
- 02Built and checked tests
- 03Live A/B tests
- 04Monitoring
Ongoing
Roll out and learn
Winners go live for everyone, results go in the log, and the next batch of tests starts from what the last one taught us.
Typical outputs:
- 01Rolled-out winners
- 02Experiment log
- 03Results report
- 04Next test batch
What we test
The parts of a page that decide a visit.
Most wins come from a few places. We start where your data shows people stop.
Headlines and value proposition
Whether a visitor understands what you do and why it matters in the first few seconds.
Calls to action
Wording, placement and the offer behind the button: demo, free trial or something smaller.
Forms and demo booking
Fields, steps and errors on forms that turn interest into pipeline. Small fixes move numbers.
Pricing page
Plan names, comparison tables and the questions buyers ask before they talk to sales.
Navigation and page flow
How fast visitors find the next step, and how many dead ends they hit on the way.
Proof and trust
Logos, numbers, quotes and case studies, placed where doubt shows up in the data.
Experiment log
How we tested Seamless.AI’s site.
Before a test goes live we agree what it should prove. When it ends, the result goes in a log your team keeps.
Agreed before launch
Hypothesis
What we change, and what we expect to happen.
Primary metric
The one number that decides the test.
Guardrails
What must not get worse while we test.
Audience
Which visitors, pages and devices see it.
Stopping rule
When we call the result, set up front.
From the work
Image 1 of 4
Results
Headline resultRolled out
+30%
Demo bookings
The redesigned demo page against the original, tested on the live site and rolled out.
| Test | Result | Decision |
|---|---|---|
| New homepage vs the existing one | WinRoughly doubled conversion, a clear answer in about 24 hours | Rolled out |
| New headline vs the original | WinWon by 12.5% | Kept |
| "Try It Free" call to action vs the others | WinOutperformed the rest | Kept |
| Redesigned demo page | WinDemo bookings up 30% | Rolled out |
What we deliver
Tested changes, not a list of ideas.
Everything from the audit to the rollout, done by the team that designs and builds the variants.
Audit sprint
Three days on your most important page, ending in one concrete change and a plan to test it.
Tracking cleanup
GA4, Tag Manager and event checks, so every test measures what it claims to.
Hypothesis backlog
Each opportunity written as a test: the change, the expected result, one metric and a stopping rule.
Designed and built variants
Copy, design and build of every variant in Framer, Webflow or your coded site.
A/B tests and analysis
Live tests against the current page, monitored and called on the numbers agreed up front.
Rollout and experiment log
Winners rolled out to everyone, and every result written down in a log your team keeps.
Ways to start
Start with a sprint. Keep going if it works.
Most teams begin with the audit sprint. If the first change earns its place, we move into a testing rhythm.
Testing program
Audits, variants and A/B tests page by page, for teams with steady traffic.
- Deep UX and data audit
- Tracking cleanup
- Hypothesis backlog
- Variant design and build
- A/B tests and analysis
- Rollout of winners
- Experiment log and reports
Why DesignMe
Findings that ship, not findings in a deck.
The team that runs the audit also designs and builds the change, so a good idea reaches your visitors fast.
- We design and build the variants
- Copy, design and build in Framer, Webflow or code, by the same team. No hand-off to a developer queue.
- Proven on a 130-page site
- For Seamless.AI we went from a three-day sprint to a sitewide redesign, every page tested against the live one.
- One metric per test
- A hypothesis, a primary metric and a stopping rule are agreed before launch, so a result means something.
- Honest about traffic
- Low traffic can’t support a clean A/B test. We tell you, and measure before and after instead, with its limits written down.
- Numbers that matter to sales
- Demos, signups and qualified leads, not time on page. We agree what counts before we start.
Inside an audit
What the work actually looks like.
From the Seamless.AI audit: click maps and design ideas per page, and the analytics broken down month by month.
See how our UX audit works
The audit also runs on its own: we review your product or site against usability principles and your data, then rank every issue by impact and effort.
Testimonials
Words from the teams we’ve worked with
“I can strongly say DesignMe has elite and top tier talent on their team to get your next project completed!
Their work helped us increase engagement rate by 25%, boost user conversion rate by 11%, and reduce bounce rate by 20%.”
- Demo bookings increase
- +30%
- User conversion rate across the whole site
- +11%
Phil LaChancePrincipal Designer @Seamless.AI“Their versatility and expertise are unmatched. Working with DesignMe has been incredible.
They quickly grasped our business model and vision, transforming our landing page, creating pitch decks, and more.”
Brooks GammillCo-Founder @RecruitU
Faqs
Your questions about CRO testing
Still having more questions?
Send us the page that matters most. We’ll tell you what we’d test first, and whether you have the traffic to test it.
What does your CRO service include?
An audit of your analytics, heatmaps and recordings, a check of your tracking, written hypotheses, the design and build of each variant, the A/B tests themselves, rollout of the winners and a log of every result. Most teams start with a three-day audit sprint.
How fast will we see results?
It depends on your traffic. On Seamless.AI’s busy homepage a test gave a clear answer in about 24 hours. On smaller sites a test can take weeks. We estimate how long each test needs before it starts.
Do we have enough traffic for A/B testing?
We check your traffic and conversion numbers against the size of change worth detecting before we plan any test. There’s no single threshold, and we’ll tell you plainly if a clean test isn’t possible.
What if our traffic is too low?
We use behaviour data to pick bigger, clearer improvements and compare before and after. We explain the limits of that comparison and never present it as an A/B test result.
Which tools do you use?
Google Analytics 4 and Google Tag Manager for events, Hotjar, Microsoft Clarity or PostHog for heatmaps and recordings, and your platform’s testing tool or PostHog for experiments. If your current tools measure reliably, we keep them.
Can you work on a site another team built?
Yes, on Framer, Webflow, Astro or Next.js, once we have access to the analytics and can publish changes. If the site needs foundation work first, we agree that scope before testing starts.
Who designs and builds the variants?
We do: copy, design and build. Rolling out a winner is part of the work. Larger rebuilds are scoped separately, usually as website design.
What happens when a variant loses?
We log the result, what it tells us about the hypothesis, and whether to retry, rework or drop the idea. A losing test still tells you what not to ship.
How do you handle consent and session recordings?
We agree it with your team before any tool goes live: the consent banner, which tools load before consent, and masking of form fields and personal data in recordings.
Is CRO a one-off project or ongoing?
Both work. The audit sprint is a short project with a clear output. The testing program runs month to month, as long as the tests keep earning their place.
Should we redesign or optimise?
If visitors don’t understand the product, a redesign usually comes first. If the site works but leaks, we test page by page. Seamless.AI did both: a full redesign, rolled out one tested page at a time.
Do you guarantee a conversion lift?
No. We commit to clean measurement, focused tests and honest results. Lifts depend on your traffic, offer and product, and some tests will lose.
You've reached the end, so now…
Tell us what you’re building.
We’ll help you map the right scope, team, timeline, and next steps.
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