Overview

A cheetah brand and a jungle website for a security platform built for AI coding agents

DevArmor wanted a jungle. We explored it over several rounds, then designed the brand, the product animations and the Webflow website around a cheetah.

Homepage versions in Figma before the final design
14
Rounds of logo exploration before the brand guide
3
Raised by DevArmor to date, led by Work-Bench
$2.7M

"Just wanted to let you know that we're all very happy with the website and are getting more aligned with the marketing website's design. Thank you all for delivering a well-designed website"

Reza KhosraviHead of Growth @DevArmor

ClientDevArmor

Year2025-2026

About the project

DevArmor is a San Francisco security platform that gives developers and AI coding agents the security context to build safely: threat models, design reviews and policies enforced on every code change.

We worked with DevArmor at seed stage, on the logo and the brand guide, the homepage and the subpages, and the animations that show the product working. The site was built in Webflow.

Client
DevArmor
Industry
Developer security, B2B SaaS
Services
Brand identity · Logo · Wireframes · Web design · Illustration · Motion design · Webflow development
Timeline
2025 to 2026

The challenge

Security sites tend to look the same: padlocks, shields and dark gradients. DevArmor wanted a jungle instead, so the brand got a cheetah and a purple that still reads as security.

Playful, still credible
The jungle had to make DevArmor memorable to developers without making a security product look like a toy.
Show the product
Threat models, design reviews and code checks are hard to picture. The site had to show them working.
Many pages, one system
A homepage, product and use case pages, pricing, an ROI calculator, a company page and a blog, all in one look.

Wireframes

We worked the homepage out in grey before any color: a hero over a savanna, then three steps, discover, design and deliver, each with an animal beside it.

The first grey version came out of the early jungle rounds. The second set out the full homepage, with the new headline and every section below it, before we moved back to color.

Two grey homepage wireframes side by side in Figma: Secure from design to deploy, and Reduce Application Risk and Eliminate Classes of Vulnerabilities by Design, each with a cheetah, a heron and three step cards
Wireframe section: step 1, Discover, a card with a placeholder image next to a heron on a lily pad
Wireframe section: step 2, Design, a card on the right with hills and a crocodile on the left
Final design: Homepage hero with the headline, the Book a demo button and a cheetah on a rock at sunriseWireframe: Homepage hero with the headline, the Book a demo button and a cheetah on a rock at sunrise

Exploring the jungle

Finding the right jungle took several rounds. Each one kept the page structure and changed the world around it: how much jungle, which animals, which light.

A moodboard of soft landscapes and flat animal illustrations set the direction. From there we went from small jungle details on a purple wave to dense silhouettes, then opened the scene up into a savanna at sunrise.

Moodboard of reference illustrations: lilac hills, a pink sky with birds, a lake with a heron, a savanna at sunset, a heron and a tiger in pink

Round 1: jungle details on a purple wave

Homepage round 1: Secure from design to deploy, with a process diagram and a purple wave with leaves along the bottom
The same round 1 hero with a darker purple wave and a black navigation button

Round 2: silhouettes in deep purple

Homepage round 2: a purple panther on a rock under the headline, with palms and a lake in pale lilac
Round 2, second version: the panther and jungle plants in deeper purple

Round 3: a pastel savanna

Homepage round 3: a cheetah on a rock over a lake under a pink sky
Round 3 in a second colorway: the same savanna under an orange sky with green islands

Round 4: safari colors

Homepage round 4, soft orange: Reduce Application Risk and Eliminate Classes of Vulnerabilities by Design, over a savanna at sunrise
Round 4, safari orange: the same hero with a warm red and cream landscape
Round 4 on a white background, the version that led to the final design

The brand

The cheetah came first. We tried it as a line drawing, a shield, an M and a face, then narrowed it down with DevArmor over three rounds.

The starting point was a moodboard of bold, geometric animal marks.

The wordmark got bolder and easier to read each round. The final mark is a cheetah head cut out of a circle, next to a wide wordmark with a lightning bolt in the O.

The guide sets the logo on light and dark, a purple lead color with blue and orange beside it, and the app icon and favicon.

Brand moodboard of reference logos: geometric animal heads in black and white, a tiger, a rabbit, a wolf, a goat and panther studies

Logo round 1: four ways to draw the cheetah

Logo exploration: a line-drawn cheetah next to the wordmark DEV>ARMOR in purple
Logo exploration: a cheetah head in a purple shield next to a lowercase wordmark
Logo exploration: a cheetah head shaped like an M above a lowercase wordmark
Logo exploration: a cheetah face with spots next to a lowercase wordmark

Logo round 2: a bolder wordmark

Logo round 2: the line cheetah next to a condensed uppercase DEVARMOR
Logo round 2: the shield cheetah next to DEVARMOR in a tall, heavy typeface
Logo round 2: a cheetah head in negative space inside a hexagon, next to a wide wordmark
Logo round 2: a cheetah head in negative space inside a circle, next to a wide wordmark

Logo round 3: circle or hexagon, open or closed

Logo round 3 studies in black and grey: the wordmark in several weights and the cheetah head in circles and hexagons
Logo round 3 studies: the wordmark with a lightning bolt in the O, on light and dark

The final brand guide

DevArmor brand guide: the logo, a cheetah head in a black circle and the DEVARMOR wordmark, labelled symbol and wordmark
Brand guide: the logo in white on a near-black background
Brand guide: the logo in purple on dark, on white and on purple
Brand guide: the favicon in a browser tab and as app icons in black, white and the cheetah head
Brand guide summary: the logo over a photo of green hills, the Michroma typeface and the colors #151518, #6E38DB, #2A4FBA and #F67836

The website

The final homepage follows the wireframe. The savanna opens the page, and each product section gets its own animal and a live demo of the product beside it.

Below the product, the page explains how DevArmor works, why the old way of doing security reviews falls behind, and ends in a night sky over the footer.

Homepage section: Threat Modeling that Scales with Your Code, next to a threat model dashboard and a heron
Homepage section: Security Feedback, Built Into Every Workflow, next to a Jira-style ticket and a rhino
Homepage section: Rethink your AppSec playbook, four cards illustrated with frogs, an alert, a tortoise and meerkats

Animations

The three product demos on the homepage are animations we made: a threat model being built, a design review inside a ticket, and a pull request checked before merge.

Two more run on the product pages: security reviews inside the DevArmor app, and a ticket followed through to DevArmor's fixes on its pull request.

Each one started as a storyboard in Figma, frame by frame with notes on what moves. The still frames went through four rounds with DevArmor before we animated them, so the motion only had to be built once.

Code review storyboard, frame 1: a pull request with a comment from the authorCode review storyboard, frame 4: the DevArmor check runs over the pull request and lists what it comparesCode review storyboard, last frame: Successfully merged into main

Built in Webflow

The site is built in Webflow, so DevArmor's team can publish blog posts and events themselves.

The product, use case, pricing and company pages share one set of sections, so every page keeps the same structure. The site is live at devarmor.com (opens in a new tab).

Product page: Continuous Threat Modeling, with a Book a demo button above a threat models dashboard
Pricing page: Scale your AppSec journey with us, from base camp to summit, with Base Camp and Expedition plans illustrated by a cabin and a jeep
Company page: Our mission is build secure software, without slowing down, next to a running cheetah
Use case page for media platforms: Protect Content, Accounts, and Privacy, above a purple pyramid of security layers with a cheetah resting at its foot
Use case page hero: Security guardrails for AI code generation
Use case page hero: Essential GRC Tool for Financial Sector

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