Overview

A B2B website for ParkBee, a parking network across four countries

ParkBee turns idle car parks into spaces drivers book through the apps they use. We took its B2B site from moodboard to design and a Webflow build in English and Dutch.

From the first moodboard to the live site: 11 weeks
Pages for owners, partners, use cases and pricing: 16
Languages, English and Dutch, on one Webflow site: 2

Services used

ClientParkBee

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Year2026

About the project

ParkBee is an Amsterdam company that connects car parks at hotels, offices and homes to millions of drivers through the parking apps they already use. It needed a B2B website that sells the network to the people who own the spaces and the platforms that fill them.

We ran the project from moodboards and wireframes to the final design, the motion and the Webflow build, page by page with ParkBee’s team in Figma.

Client: ParkBee
Industry: Parking and mobility, B2B platform
Services: Web design · Wireframes · Motion design · Webflow development · Localisation (English and Dutch)
Timeline: March to June 2026

ParkBee homepage hero: We give space back to cities, over a calm sky with trees at the edges

The challenge

Drivers know ParkBee from its parking app. The new site had to explain a network: one platform between property owners, parking apps and the drivers who use them.

Two audiences, one site: Owners of hotels, offices and car parks want revenue with no extra work. Apps and marketplaces want reliable supply through one integration.
Infrastructure, not an app: ParkBee is not an operator or a software vendor. The site had to show the platform, cameras and data underneath the parking.
A lot of pages in weeks: A homepage, pages for each property type and partner type, use cases, pricing and booking, all on one system.

Moodboards

We started with two moodboards so ParkBee’s team could react to real references before any layout existed. They left comments on sections, structure and colour, which set the direction for the rest of the work.

Visionary and premium: Wide imagery, lots of space and a quiet interface, for the story about cities and what parking can become.
Structured and credible: Light layouts and strict spacing that let the product, the service layers and the numbers lead, for the pages that have to sell.

Moodboard, visionary and premium direction: reference sites with a car seen from above, a dark car park with network figures, a truck on a coastal road and a phone app over rocks

Moodboard, structured and credible direction: reference sites with light feature grids, a driving simulation, three line-art safety cards and a team photo

Wireframes

The homepage went through two rounds of wireframes in grey, about structure and copy only. Once ParkBee signed off the order of the story, we wireframed the subpages and the booking page the same way.

Getting the sections and the copy right in grey meant the design rounds could focus on how it looks, not on what it says.

Every wireframe on one board: two rounds of the homepage, For properties, For partners, Solutions and two versions of Book a call, all in greyscale

Greyscale homepage wireframe: We give space back to cities, over a black and white city skyline

For properties page wireframe: Turn underused parking into a stronger part of the asset, and the opportunity section below it

Solutions page wireframe: Parking challenges, solved more systematically, and the problem section below it

The first direction

The first visual direction was warm and calm: cream backgrounds, an orange accent and a hero that starts in the sky and drops down a green building to the entrance of its car park as you scroll.

We mapped the scroll as a storyboard, frame by frame, so the motion was agreed before anyone built it.

First homepage direction: We give space back to cities in a warm cream layout with a tree in the corner

Hero storyboard, frame 1: the headline over the sky

Hero storyboard, frame 2: the camera moves down a green residential building

Hero storyboard, frame 3: the car park entrance, with the next section rising underneath

Into their system

After the first round we moved the design onto ParkBee’s own design system: its fonts, colour tokens and buttons. Any part that stepped outside the system was pointed out for ParkBee to decide on.

We tested colour variations across the full homepage, from the warm orange to yellow and blue, and the blue direction went forward.

Network section in the first direction: Every second, drivers across Europe access parking through ParkBee, with an orange map

The same network section in the final design, with a blue map of Europe and live figures per country

The homepage

The final homepage tells the story in the order the wireframes set: the gap in parking, ParkBee as the layer that connects it, the network today, and what it does for each side.

A layer, not a list: A stacked diagram shows ParkBee from foundation to platform, network and use cases, so the business model reads at a glance.
The network in numbers: Countries, locations, partners and uptime sit on a dark band with a map that highlights one country at a time.
The product made visible: Number plate recognition, a 3D car park and owner dashboards show the operations that happen out of sight.

Homepage section: From connection to complete operational control, with platform tabs above a 3D car park

Homepage wireframe: Millions of parking spaces sit empty. Cities run out of room., as a heading and a paragraph

The same section in the final design, with two key figures and a chart of empty parking spaces from 2023 to 2026

Homepage wireframe: ParkBee is the connective layer of European parking infrastructure, with a simple network diagram

The same section in the final design, with a four-layer stack diagram from foundation to use cases

Homepage section for real estate owners: Your asset, performing harder, with occupancy and revenue cards on a blue gradient

Pages for every owner

Each property type got its own page from one template: hotels, offices, residential, parking operators and mixed-use sites. Partners, use cases and pricing followed the same system.

The shared sections let ParkBee change the copy and photos per audience while every page keeps the same structure, from the three-step explainer to the pricing table.

For properties page hero: We give space back to cities, over a lit building at night

For properties page: From unused spaces to better performance in three steps, on a dark band

For properties page: Different property types, one operational layer, with cards for hotels, offices and residential

Pricing page: Maximise your parking revenue, minimise your effort, with Essential, Premium and Enterprise plans

Built in Webflow

We built the site in a separate Webflow project while the last pages were still in review, then ParkBee published it in June 2026 at business.parkbee.com, in English and Dutch.

Pages for properties, partners and use cases come from shared components, and the blog and partner pages run on the CMS, so ParkBee’s team can publish without us.