What began as a brand and web project grew into an 18+ month partnership that’s still ongoing.

Quotient builds an agentic marketing platform: AI agents that work alongside a marketing team to plan campaigns and to create and send email, social posts and blog content from one place.

Its founders are Marc Ferrentino and Max Davish. We started with the brand and the website in 2024, and the work grew into an embedded partnership across the brand, website, pitch materials, product and marketing.

Client

Quotient

Industry

AI marketing software, B2B SaaS

Services

Brand identity · Logo · Website design · Pitch deck · Product design · Illustration · Motion · Marketing assets

Timeline

2024 to today

Quotient is building a new kind of marketing tool. The brand, the website, the deck and the app all had to tell that story the same way.

01

One identity everywhere

The brand had to hold together across the website, the pitch deck, the product and social, from the app icon to a launch banner.

02

A new kind of interface

The app pairs an AI agent with the work it produces. The two had to read as different parts of one screen.

03

Hard to picture

Agents that plan and run campaigns are abstract. The site needed visuals that show what they actually do.

We redesigned the website on the new brand: a calm white layout, the product in a dark frame and line icons for each step of the agent framework.

A 3D outline of the symbol closes every page in the footer, and the same line work carries into the illustrations further down.

The symbol is a half circle and a dot, drawn on a grid so it holds up at every size, down to the app icon. It sits on black with a violet to blue gradient and a fine grain.

We presented the logo with its lockups, colour versions, its meaning and the app icon. The same pieces run through the deck, the product and the marketing.

Then we moved into the product. In Quotient, you ask an agent for a campaign and the email, post or plan takes shape next to the chat, where you can edit it yourself.

We designed that layout and the parts around it, from the knowledge store where a team keeps its brand voice, customers and competitors to the list of deliverables each campaign produces. The line illustrations became small diagrams of what each agent does.

We designed Quotient’s pitch deck in the same visual language, so it reads like an extension of the website.

One slide sets out the problem Quotient solves: it takes a strategist, a designer, a developer, an analyst and a copywriter to put out one professional email campaign. We animated it as well.

As Quotient shipped new features, we designed them in the product and in the website sections that introduce them.

Plans and upgrades, publishing to LinkedIn, X and Instagram, AI workflows, a campaign calendar and real-time insights all went through the same system of cards, line icons and product shots.

The app today: navigation on the left, the work in the middle and the agent on the right, ready to draft, expand or schedule.

Around it sit the details: an email editor with desktop and mobile previews, posts scheduled for X, a campaigns calendar, a rich text toolbar, task cards with owners and due dates, Slack and Google Drive integrations, a model picker and onboarding cards for new teams.

The same gradient, grain and product cards carry Quotient’s own marketing: launch visuals, LinkedIn and X banners, and graphics for campaigns.

Lines like Publish once, show up everywhere sit over real product UI, so every asset shows what the platform does.