UX audit
A UX audit finds where users get stuck
We review your product or website against usability principles and your own data, then rank every issue by impact and effort, so you know what to fix first.
- 3 to 5 days from kickoff to walkthrough
- A ranked list of what to fix first
- One piece redesigned as proof
Two audits
Product or website, the audit follows where people drop off
Same method, different questions. We’ll pick the track with you, or combine both.
Product audit
For an app or SaaS product: the flows people use every day, from the first sign-up to the task they came for.
Typical situations
People sign up, then never reach the moment the product makes sense.
Onboarding has grown long and new users drop out halfway.
Players, admins or parents share one flow that fits none of them.
Years of features have buried the core task.
Support answers the same “how do I” questions every week.
A redesign is coming and you want to know what is actually broken.
What we look at
- Onboarding
- Core flows
- Activation
- Usability heuristics
- Accessibility
- Design system consistency
- Empty and error states
- Mobile
A long onboarding people dropped out of, parents set up as a copy of the player, a basketball-first app stretching to 18 sports. Ballogy started with an audit and grew into a full app redesign.
Read the Ballogy case studyWebsite audit
For a marketing site: whether visitors understand the offer, trust it, and find the next step.
Typical situations
The site gets traffic, but few demo bookings.
Visitors land on the homepage and leave before they scroll.
People start the demo form and don’t finish it.
The site has grown to dozens of pages and nobody knows which ones matter.
You raised, the story changed, and the site still tells the old one.
Search and AI answers rarely send people to the pages that sell.
What we look at
- Messaging clarity
- Conversion paths
- Forms and CTAs
- Navigation
- SEO and AEO basics
- Page speed
- Accessibility
- Analytics and heatmaps
On the homepage only about 5% of visitors gave an email and clicked the main CTA, and around a quarter scrolled past the fold. The audit made that visible before any redesign started.
Read the Seamless.AI case studyHow it looks
Ranked findings, not a 90-slide report
Every finding has its evidence, a severity, the effort to fix it and the change we recommend.
| # | Finding | Where | Severity | Effort | Recommended fix |
|---|---|---|---|---|---|
| Free trial hidden below three plan tables | Pricing page | High | Low | Lead with the trial, move plan details under it | |
| Sign-up asks for company size and phone first | Sign-up | High | Medium | Ask after the first win in the product | |
| Date field opens the wrong keyboard on mobile | Demo form | Medium | Low | Use a native date input | |
| Empty dashboard gives no next step | First session | High | Medium | Sample data and one guided task | |
| No visible focus state on the main navigation | Sitewide | Medium | Low | Add focus styles to the nav component |
Annotated pages 
The audit board 
Design ideas per page
Figma board
Annotated screens, click maps and design ideas per page or flow.
Findings table
Ranked by severity and effort, ready to drop into your backlog.
Recorded walkthrough
A short video of the findings, so the whole team hears the same story.
Time and price
Days, not months, and very little of your team’s time
Most teams start with the audit sprint. If it earns its place, the fee comes off whatever comes next.
What we need from you
A kickoff call
Your goals, the numbers you watch and the problems you already suspect.
Access
The product or site, plus analytics or heatmaps if you have them. Read-only is enough.
One person to answer questions
Usually the founder, PM or marketing lead, a few messages over the week.
A walkthrough call
We go through the findings together and agree what ships first.
Outcomes
Where an audit has led, with the numbers our clients saw
An audit tells you where to look. The lift comes from shipping the fixes, which is why we stay close to that part.
A three-day audit sprint on the landing page and brand ended in one recommendation: a refreshed hero. Seamless shipped it, saw an immediate lift, and the work grew into a page-by-page redesign, each page A/B tested against the live one.
- Demo bookings
- +30%
- Conversion across the site
- +11%
- Engagement rate
- +25%
- Bounce rate
- -20%
Ballogy started with an audit. It grew into a redesign of every flow, from onboarding to coach tools, and then a focused rebuild of the iOS and Android frontend.
- Athletes on the platform
- 300K+
- Product partnership
- 9+ months
What you get
What you keep when the audit is done
Yours to keep, whether we do the fixes or your team does.
Ranked findings
Every issue with evidence, severity, effort and a recommended fix.
Annotated screens
The pages or flows we reviewed, with notes pinned where the problem is.
One piece redesigned
A real redesign of the most important fix, as proof of the direction.
Quick wins
The changes worth shipping in the first sprint.
Data notes
What analytics, heatmaps and recordings show, where you have them.
Accessibility check
Contrast, focus states, labels and keyboard use, checked against WCAG 2.2.
The Figma file
The whole board, editable, owned by you once the invoice is paid.
A walkthrough
A recorded run-through and a call to agree what ships first.
Process
Four steps from kickoff to a plan your team can ship
Day 1
Kickoff
A call on goals, the numbers that matter and what you already suspect. You share access, we agree the flows or pages in scope.
Typical outputs:
- 01Goals and success metric
- 02Access and analytics
- 03Flows or pages in scope
Days 1 to 3
Review
We walk every flow end to end, check it against usability heuristics and accessibility, and read the data you have.
Typical outputs:
- 01Annotated screens
- 02Heuristic and accessibility review
- 03Data notes
Days 3 to 4
Rank
Each issue gets evidence, a severity and an effort, so the list sorts itself into quick wins and bigger moves.
Typical outputs:
- 01Findings table
- 02Quick wins
- 03Sprint priorities
Days 4 to 5
Proof and walkthrough
We redesign the most important fix as proof, record a walkthrough and go through it with you. The fee is credited if you continue.
Typical outputs:
- 01One piece redesigned
- 02Recorded walkthrough
- 03Next steps
FAQ
Questions about the UX audit
Not sure which audit fits?
Tell us where people drop off and we’ll suggest the scope.
What is a UX audit?
A UX audit is a structured review of a product or website that finds where users struggle and ranks what to fix first. It combines expert review against usability heuristics with evidence such as analytics, heatmaps, recordings and support feedback.
How long does a UX audit take?
The audit sprint takes 3 to 5 days. A deep audit that includes analytics, heatmaps and recordings page by page usually takes one to two weeks, depending on how many flows are in scope and how quickly we get access.
How much does it cost?
The audit sprint is $2,500, and the fee is credited to any package if you decide to continue. The deep audit is priced on request: we scope it on a call, because it depends on the number of pages or flows and the data you have.
Do I need a product audit or a website audit?
If people struggle after they sign up, it’s a product audit: onboarding, core flows, activation. If they struggle before, it’s a website audit: messaging, conversion paths, forms. Many SaaS teams need a bit of both, and we can combine them.
What do you need from us?
A kickoff call, access to the product or site, analytics or heatmaps if you have them, and one person who can answer questions during the week. Every audit ends with a recorded walkthrough of the findings and a call to agree what ships first.
What is the difference between a UX audit and usability testing?
An audit is an expert review: specialists inspect the product against known principles and existing data. Usability testing watches real users attempt real tasks. Audits are faster and more affordable and catch many obvious problems, but they cannot replace research with users. The best audits end with a shortlist of questions worth testing.
Can our own team do the fixes?
Yes. The findings, annotated screens and Figma file are yours to keep, and each fix is written so a designer or developer can pick it up. Many teams ship the quick wins in-house and bring us in for the bigger changes.
Do you sign an NDA before the audit?
Yes. We can sign an NDA before reviewing private materials, unreleased products, decks, internal tools, or roadmap details.
What happens after the audit?
You decide. Some teams take the list and ship it themselves. Others continue with us on a project or a monthly plan, and the audit fee is credited to it. Seamless.AI and Ballogy both started this way.
Keep exploring
- Product designFrom audit and flows to product UI and a design system.
- Website designSites that tell a clearer story and convert.
- Conversion optimisationAudits, variants and A/B tests, page by page.
- What is a UX audit?The method, the evidence and the common mistakes.
- PricingEvery package, with what it includes and how long it takes.
You've reached the end, so now…
Tell us what you’re building.
We’ll help you map the right scope, team, timeline, and next steps.
Book a call