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Wix to Webflow migration

Wix to Webflow, without starting from zero

Wix doesn’t let you take your site with you. We rebuild it properly in Webflow, move what Wix allows out, recover the rest, and keep every URL.

Plan your migrationWhat moves, what doesn’t
Typical timeline
Scoped after the URL inventory
Cost
Quoted after the URL inventory
SEO risk
Medium to high: Wix URL patterns (like /post/) always change
Moves cleanly
CMS collections and store products (CSV)
Must be rebuilt
Every page, the blog, media library, forms, apps

In short

Checked against Wix and Webflow docs

Wix sites can’t be exported or hosted elsewhere, so a Wix to Webflow migration is a full rebuild. CMS collections export to CSV and Wix Stores products export to CSV, but blog posts can’t be exported and media has no bulk download, so those are recovered from the live site. We rebuild the design in Webflow, import the content into collections and add a 301 for every Wix URL pattern before the domain moves.

Why teams move

Why teams move from Wix to Webflow

  1. The company outgrew the template

    A site that started as a quick launch now has to carry a brand, a product story and a sales process.

  2. Content needs structure

    Case studies, integrations and resources need real collections and references, not app pages.

  3. Control over SEO and URLs

    Teams that invest in search want their own URL structure, schema and fine-grained metadata.

Old vs new

Wix vs Webflow, for this move

WixWebflow
Taking the site with youWixNot possible, it runs on Wix onlyWebflowCode export on paid Workspace plans, CMS export to CSV
Design controlWixTemplates and a drag-and-drop editorWebflowFull layout control with a design system
CMSWixCollections, blog app, storesWebflowStructured collections with references
SEO controlWixGood basics, fixed URL patterns for appsWebflowPer-page and per-collection control, custom paths
RedirectsWixRedirect manager, CSV import up to 500WebflowSite settings, capture groups, CSV import

Last updated

Webflow vs Wix: the full comparison

What moves, what doesn’t

What comes across from Wix

Wix keeps more locked in than most platforms. We plan for that instead of discovering it.

  • Content

    CMS collections export to CSV. Blog posts can’t be exported from Wix, so we scrape them from the live site or rebuild them, then import into a Webflow collection.

  • CMS

    Wix collections are recreated as Webflow collections with matching fields and imported from CSV (files up to 4MB each).

  • SEO

    Titles and descriptions collected page by page from the live site and set in Webflow. Every Wix URL pattern gets a 301 in Webflow.

  • Forms

    Wix Forms are rebuilt in Webflow and connected to your CRM or inbox.

  • Integrations

    Wix apps (bookings, members, chat) are replaced with Webflow features or third-party tools, decided at the audit.

  • Animations

    Rebuilt with Webflow interactions.

  • Media

    Wix has no bulk download of the whole media library, so images are collected from the site and uploaded again, with alt text.

Partly
Some of it imports, the rest is redone
Rebuilt
Nothing to import, we rebuild it
Replaced
Swapped for the new platform’s equivalent

Content model

How Wix content maps to Webflow

  1. Wix Blog posts

    Posts written in the Wix Blog app, with their cover images, categories and SEO settings per post.

    On Wix

    Blog posts collection

    A Webflow collection with fields for the body, cover image, author, date and SEO title of each post.

    On Webflow

    What you get CMS › Blog Posts

    Recovered from the live site, since Wix can’t export them.

  2. CMS collections

    Content kept in Wix CMS collections, exported to CSV from the dashboard one collection at a time.

    On Wix

    Webflow collections

    Matching Webflow collections with the same fields, filled through the CSV import and checked.

    On Webflow

    What you get CMS › Import CSV

  3. Wix Stores products

    Products sold through Wix Stores, with prices, images and descriptions, exported as a product CSV.

    On Wix

    Ecommerce or a collection

    Webflow Ecommerce products, or a plain collection for a showcase, both filled from the product CSV.

    On Webflow

    What you get Ecommerce › Products

  4. Pages

    Pages built in the Wix Editor or Wix Studio, with their SEO settings stored page by page.

    On Wix

    Webflow pages

    Pages rebuilt in the Webflow Designer from shared components, classes and variables.

    On Webflow

    What you get Pages › About

Process and timeline

How we move a Wix site to Webflow

  1. Inventory and redirect map

    Before design

    Crawl every URL, note Wix’s app paths (blog, store, members) and map each one to its Webflow URL.

  2. Get the content out

    Before design

    Export CMS collections and products to CSV; collect blog posts, images and page SEO from the live site.

  3. Design system and rebuild

    Build

    Variables and components in Webflow, then pages and collection templates.

  4. Import and check

    Build

    Import collections, check every post and image, re-add alt text.

  5. SEO parity and redirects

    Before launch

    Titles, descriptions and schema set; 301s imported as CSV; forms tested.

  6. Switch and watch

    Launch and after

    Move the domain early in the week, submit the sitemap and watch 404s and indexing daily.

SEO safety

The pre-launch checklist for Wix to Webflow

Rankings are lost in three ways: broken URLs, missing on-page signals and crawl problems. 4 stages, from the first crawl to the weeks after launch, close all three. Tick the checks as you go; your progress stays in this browser.

Stage 1 of 4

Before the build

Know every URL and where it goes before anything is designed.

Stage 2 of 4

During the build

Carry every on-page signal across, page by page.

Stage 3 of 4

Before launch

Real redirects and a clean path for crawlers, ready for the switch.

Stage 4 of 4

After launch

Watch what Google sees in the first weeks and fix it fast.

Free migration planner

Plan your Wix to Webflow redirects

Enter your site to list every URL, see which keep their path on Webflow and get the 301 redirect map.

What people worry about

What Wix teams worry about

  1. Wix says blog posts can’t be exported. Do we lose them?

    No. We recover them from the live site with their dates, images and metadata, then import them into Webflow and check each one.

  2. Will we lose our rankings?

    Wix URLs always change in this move, so the redirect map is the most important document in the project. Every URL gets one 301 to its new page.

  3. What about our Wix apps?

    We list every app at the audit and pick a replacement for each before the build starts.

When not to migrate

When to stay on Wix

  • The site is small, works, and nobody needs more control. The move costs more than it gives back.

  • Your business runs on Wix Bookings or other Wix apps that would each need a new tool.

  • You don’t have time to review a rebuilt site and its content before launch.

Not sure which side you’re on?

If one of these is you, staying on Wix is probably the better call. We’ll say so on the first call.

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FAQ

Wix to Webflow questions

Adrian

Moving from Wix to Webflow?

Every URL mapped, the CMS rebuilt, SEO kept. We scope it on a 30-minute call.

Plan your migration
Can I export my Wix site?

No. Wix says sites must run on Wix’s servers and can’t be exported or hosted elsewhere. CMS collections and store products can be exported to CSV; the design is rebuilt.

Can Wix blog posts be exported?

Not with Wix’s tools: its help center says exporting blog posts to other platforms isn’t possible. We recover them from the live site instead.

How do redirects work for a Wix site?

Once the domain points at Webflow, the redirects live in Webflow’s 301 settings. We map every Wix URL, including blog and store paths, and import the map as CSV.

Does Webflow have a Wix importer?

No. Webflow’s own guide says there’s no automated way to move a Wix site and that it’s a rebuild, not a transfer.

Keep exploring

All migrations

Platform facts checked on . Platforms change their exports and limits; we recheck at the start of every project.

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